GRG Health captured real-world insights from 150 ostomy care nurses and 30 colorectal surgeons across North America, Europe, and India. The study uncovered key concerns around skin irritation, leakage prevention, product comfort, and access to trained stoma care professionals, especially in emerging markets. A majority of respondents highlighted the growing need for skin-friendly, discreet, and easy-to-use systems, along with increased demand for digital support and telehealth-based guidance. These insights are helping manufacturers refine product design, enhance user support, and build patient-centered innovations for the future of ostomy care.
Summary
A leading global MedTech company partnered with GRG Health to evaluate the real-world challenges faced by ostomy patients and care providers, ranging from skin health and leakage control to product accessibility and education gaps.
The challenge? Persistent issues with fit and comfort, limited patient education, and lack of digital engagement tools across key markets.
Using a Patient- and Provider-Centric Approach, the Study Delivered:
✅ Insights from 150 ostomy care nurses and 30 colorectal surgeons across North America, Europe, and India
✅ Identification of top user priorities—leakage prevention (82%) and skin protection (76%)
✅ Recognition of low digital tool awareness (only 18%) and growing telehealth opportunities
✅ Clear evidence of high brand loyalty despite dissatisfaction with current products
✅ Regional disparities in product access and post-surgery education, particularly in India
These findings empowered the client to refine its global strategy, develop more personalized and skin-friendly products, and strengthen long-term patient and provider engagement through innovation and education.
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