GRG Health executed a quantitative study within 1.5 weeks, targeting experienced wound care doctors and nurses across the U.S. through rapid outreach and smart sampling, we gathered meaningful and structured insights. This research helped spot clear product improvement opportunities, especially in high exudate wound management and adhesive durability while also highlighting what drives adoption at the clinical level.
Summary
Discover how GRG Health decoded specialist insights to drive innovation in chronic wound care across the U.S.
A leading medical device company partnered with GRG Health to understand how wound care specialists in the U.S. perceive and use exudate management dressings and adhesive fixation products, two critical tools in managing chronic wounds.
The challenge? Short timelines, fragmented product data, and hard-to-reach wound care professionals across clinical settings.
Using a targeted outreach approach, the study delivered:
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Insights from 100+ wound care specialists in just 10 business days
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70% use hydrocolloid dressings; 75% prefer foam-based solutions
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60% report leakage in high-exudate wounds, flagging a major innovation gap
The insights powered better product roadmap decisions and revealed clear opportunities to optimize both performance and patient comfort.
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