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GRG's Center For Experiential Learning
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- 1 min
Decoding Complex Cases: Navigating Rare Neurological & Genetic Diagnoses
In the field of medicine, understanding, patient case histories are pivotal for diagnosing and treating various conditions. This case...
- 2 min
Tapping into Local Nuances: A Localization Triumph in the U.S. Pharma Market
Background: An international pharma marketing agency was representing a multinational pharmaceutical company planning to launch a new...
- 2 min
Refining Message Testing for Greater Impact On Marketing Effectiveness
Background: A growing pharma marketing agency was working with a biotech firm that was preparing to launch a groundbreaking new drug. The...
- 2 min
Harnessing Physician Preferences: A Success Story in Modernizing Communication Channels
A well-established pharma marketing agency found themselves representing a large pharmaceutical company that had developed a...
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