Tapping into Local Nuances: A Localization Triumph in the U.S. Pharma Market
Background: An international pharma marketing agency was representing a multinational pharmaceutical company planning to launch a new...
top of page
GRG's Center For Experiential Learning
Search
- 2 min
Refining Message Testing for Greater Impact On Marketing Effectiveness
Background: A growing pharma marketing agency was working with a biotech firm that was preparing to launch a groundbreaking new drug. The...
- 2 min
Harnessing Physician Preferences: A Success Story in Modernizing Communication Channels
A well-established pharma marketing agency found themselves representing a large pharmaceutical company that had developed a...
bottom of page