Understanding Consumer Awareness, Usage Patterns, and Brand Perceptions in 1st and 2nd Line Regimens

Inside the report

1. 01 Awarenesswhich brands patients and physicians know in first- and second-line regimens
2. 02 Usage patternshow regimens are chosen, sequenced and switched
3. 03 Brand perceptionsthe attributes associated with each brand and how they compare
4. 04 Therapy areas coveredmultiple myeloma, prostate cancer and psoriatic arthritis
5. 05 The patient journeywhere awareness and perception form along the way
6. 06 Implicationswhat the findings mean for positioning and messaging

What this report tells you

First- and second-line regimen choice is where brand perception meets clinical reality. This report examines awareness, usage patterns and brand perceptions across three therapy areas, multiple myeloma, prostate cancer and psoriatic arthritis, to show how brands are seen and used in practice.

It follows the patient journey to locate where awareness forms and perceptions harden, compares brands on the attributes that matter to treaters, and draws out the implications for positioning.

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