GRG Health engaged 20 U.S. healthcare experts across clinical, leadership, and IT roles to capture ground-level insights on communication platforms. The study revealed that seamless EHR integration and user-friendly workflows now outweigh standalone features. It also highlighted barriers such as legacy systems, workflow disruptions, and staff resistance showing the need for strong change management and cross-functional alignment.
Summary
A leading healthcare technology provider partnered with GRG Health to understand how hospitals evaluate and adopt clinical communication solutions. Insights from multi-stakeholder perspectives are now helping refine platform design and implementation strategies for better adoption and impact.
Using one-on-one, in-depth expert interviews, the study delivered:
✅ 20 expert voices – clinicians, leaders, and IT executives with hands-on experience
✅ Integration over features – seamless EHR/workflow fit was the top vendor differentiator
✅ Cross-functional buy-in – clinicians, leadership, and IT all hold veto power
✅ Key roadblocks – legacy systems, workflow disruption, and staff resistance
✅ Sustained adoption – continuous training and vendor support were critical
These findings are now enabling the client to refine its platform’s positioning and integration playbook, ensuring the solution aligns more closely with the real-world needs of healthcare teams and ultimately improving user adoption.
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