Competitive Intelligence
“Your ability to learn faster than your competition is your only sustainable competitive advantage”. – Arie De Gues
Understanding the competitors and market scenario is not optimum until you know the complete story.
GRG’s “CI circle of researchers” join the dots through in-depth expert interviews with innovative desk research to create a holistic story of the market scenario and the competitors, which helps our clients in developing an effective business strategy.
Our CI information is populated across the following models within Pharma and medical technology verticals.
Portfolio Intelligence
- Marketed Products
- Pipeline Analysis
- Clinical Trial Tracking
- Scientific Communication Tracking
- R&D hiring’s, expenditure etc
Organizational Intelligence
- Regional organizational dynamics
- Key trends around top news and their sources
- Regulatory developments
- Claims, lawsuits, adverse events etc
- Mergers & Acquisitions
Sales Strategy Intelligence
- Sales approach and channel partners management
- Sales figures, marketing spends and unit vs revenue numbers
- Sales structures and commercial priorities (available at Regional level also)
- Competitor Customer Tracking (sales intelligence)
Case Studies
Competitive mapping of a women contraceptive product in development phase of two closest competitors
Gather intelligence on manufacturing capabilities…
Competitive analysis of healthcare insurance firms providing an online service
To gain knowledge about competitive intelligence…
Identification of the Key Opinion Leaders in the field of myocardial infarction
To identify cardiologists involved in the P&T…
Salesforce estimation & launch strategy of a pharmaceutical giant across immuno-oncology portfolio
To understand the sales structure and design of…